Toronto Expo Connects Ethiopian Coffee with Canada

Toronto Meeting Builds Direct Contacts

An international coffee expo in Toronto brought Ethiopian exporters together with Canadian importers and industry representatives, according to Ethiopian News Agency reporting in late September 2026. The Ethiopian Embassy in Canada organised the event to develop business relationships and expand direct coffee trade.

Canadian Market Connections

Ambassador Tewodros Girma said direct coffee trade remained limited relative to the Canadian market’s potential. Representing the Coffee Association of Canada, Anna Mancini expressed readiness to work with Ethiopian exporters. The expo gave exporters and importers an opportunity to discuss new business relationships. The report does not disclose signed contract values or new shipment volumes.

Buyer Perspective

For Canadian roasters, our takeaway is to turn a new exporter contact into a clearly specified sample request. State the intended roast use, desired processing method, quantity and arrival window, then compare the sample assessment with the offer. Clarify which party will arrange transport and import handling before agreeing a purchase. Trade events can start a relationship; shared records of quality approval and delivery responsibilities help turn that introduction into a workable first shipment.